Hi! I am Aastha
I am a user experience designer based out of Gurugram, India. I developed an interest in user experience design during my undergraduate course. I did my bachelor's in design with a specialization in communication design from the National Institute of Fashion Technology.
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My design process is very research-driven, and I enjoy conducting interviews, analyzing insights, market research, and strategizing. What I love most about my job is the ability to solve complex problems and create products that make people's lives easier. I believe empathy plays an integral role in creating seamless experiences for the user which in turn results in achieving business goals as a bonus. With time and experience, I have learned that designs that are made considering customer feedback always result in business growth as well. I am always striving to improve my skills and stay up-to-date with the latest design trends and technologies.
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Apart from design, I am a huge music buff. I like to listen to all kinds of music, right from Classical to Pop. I like to bake and cook as a hobby. Sometimes, I like to paint still objects in my spare time.
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Thanks for visiting my portfolio :)